Tuesday 21 September 2010

Personal Work: Illustration

Just a bit of illustration from me. I am not an illustrator by nature but decided to give it a go. Here is a drawing I did before colouring it in in Adobe Illlustrator giving it a mosiac look. I colouredit in using the live paint bucket.


Personal Work: Moderate Drinking 2

I like the first moderate drinking add I did so much and got a good response from people so I decided to do another this time aimed more at men. I used the same techniques as previously.

View it below: (Click to enlarge)

Personal Work: Photography

I love photography and having got a new SLR camera I have been taking pictures whenever I get a chance. These are few I took over the holidays:


Personal Work: Poster Design

I was asked by the community centre church my mum works for to design for them a simple poster advertising their upcoming thanksgiving dinner.

They want the poster to have a original images but in a clip art style. The also required information about the dinner and event on the poster, as well as their address and the date of the event.

This is the final poster I designed for them that they decided on using: (Click to enlarge)
To create the images A few I drew by hand in Illustrator using the pen tool, others i got off the Internet and manipulated them to create a completely different look from the original. I also used live trace and the live paint bucket to help.

The hardest part was to get all the information onto the poster as I was limited to working at an A4 size. In the end I hand to compromise with them in terms of the amount of text that could be put onto the page along with the images. I cut away all the unnecessary text.

The centre was very pleased with the end product. I don't consider it my best or most artistic piece but it fit their requirements.

Personal Work: Moderate Drinking

This is a poster advert I designed in my own time showing the perils of drinking beyond your limit.

I decided to do it in a cartoon-esque style so it wouldn't come across as too preachy and would be more friendly to my target audience of teenagers and young adults who consume alcohol.

I designed it in illustrator entirely by freehand using the pen tool. I spent alot of time getting to learn about the pen tool and all its uses in my first year of university and was keen to get some more practise in. The lower bottom font "know your limits" was done by me by hand before being scanned in and vectorised.

I decided to do the font by hand as the uneven slope of the letters help suggest the drunkenness and disorder that comes with too much drink.

HUddersfield Town FC Project

This was our third and final conceptual design project. It was separated into different categories according to what stream we were studying. As I am in advertising my project was to come up with a headline and a sub-headline to announce the arrival of a new look Huddersfield Town FC mascot.

I also had to pick a graphic designer, illustrator and photographer who I would have work with me on the project. My commissioned artists can be seen below:

I also needed to choose five influential football blogs that would carry my headline and sub-headline and the story about the new look Terry the Terrier, they are seen below:



This is the headline and sub-headline I submitted as my final piece:


Lastly I had to write a press release. I found this project interesting as it gave me an insight into my future job and I also found it challenging. I had plenty of fun doing. It confirmed to me that advertising is the right path for me.

YorkShire Sculpture Park Project

This was our second conceptual design project. It revolved this time around The Yorkshire Sculpture Park. The purpose of this project was to establish a friendship scheme for the Yorkshire Sculpture Park that would benefit both it and its members.

Once again I worked in a group for this project with Sian, Jade, George and Fiona. We decided initially that our friendship scheme would be aimed at art student, however after a review we decided that our target audience should be families with young children.

Once that was decided we had to come up with products that members of the scheme would be interested in buying as well as designing a sketch book. Below is our final finished sketch book:



Our other product ideas included bags, posters and T-shirts.



The full explanation, thoughts and research and design processes can be found on the blog created for this project at http://team7ysp.blogspot.com/

This module felt fairly tedious as there was alot of research and constant to-ing and fro-ing when it came to designing our product and getting the ideas made and ready. The fact that all ideas had to then be shown and explained in a recorded presentation did not help.

Typography & Layout Design - Grid Systems

This module was entirely about modern grid systems. We had to find ten artistic examples that illustrated the modern grid system as well as 15 visual examples that illustrated good use of modern three dimensional grid systems.

Below is one of the artistic examples that I found:


The following is one of my visual examples of the modern three dimensional grid system in use:


We then had to design our own grid and find a location that matched the grid we designed as best as possible. Below was the grid I designed:


And this is my final piece the example I found that fit well into my grid: [example not uploaded due to blogger internal error]

Overall I found this module highly frustrating as there is so little information about the modern grid system and its uses, so it was very hard to get started. As a result I left this module undone until the last possible moment.